Pop Mart Robo Shop Evolution: From Testing Tool to Trend Terminal for Generation Z

 

As Pop Mart advances its strategy of expanding large flagship stores, its vending machine, Robo Shop, has undergone a dual transformation in both function and value. It has evolved from a simple sales device into an independent trend space and shifted from a site-selection testing tool into a core touchpoint for brand experience, effectively tapping into the consumption vitality of Generation Z.

 

Robo Shop’s progression path is clear and well-defined. Spatially, it breaks free from the limitations of traditional machine bodies to create exclusive standalone environments. For example, the Labubu container-style sales space by Suzhou’s Jinji Lake has become a popular viral check-in spot. Functionally, it has made a significant leap forward by supporting simultaneous interaction among multiple users. Additional features such as AR trial play, 15-second facial recognition payment, and online ordering with offline pickup have transformed it into a multifunctional terminal that integrates "unmanned retail + immersive experience. it a popular social check-in destination for young people in business districts like Guangzhou Panyu K11.

 

 

 

 

To date, over 3,000 Robo Shop units have been deployed nationwide, covering locations such as core business districts and transportation hubs in first-tier cities, with each unit averaging 200 interactions daily. The network continues to expand through partnerships with Bianlifeng and Wanda Cinemas. Moving forward, empowered by modular design and Internet of Things technology, Robo Shop will enable more precise product selection and innovative customer experiences, solidifying its role as a key pillar of Pop Mart’s offline ecosystem.